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Building a Stand-Out Brand
If you run a great business but struggle to clearly explain what makes you different, you’re not alone. Many SMEs are focused on day‑to‑day work, but without a clear brand story, you risk blending in. This interactive workshop helps you build a brand that’s confident, consistent, and easy for customers to understand—beyond just visuals.
Led by Paul Bell and John Taylor from Better, the session walks you through their brand strategy framework so you can define what makes your business recognisable, trustworthy, and distinctive.
You’ll learn:
– What “brand” really means
– How to describe what you do clearly
– How to communicate your differentiators
– Why consistency builds trust
– How tone of voice and archetypes shape perception
You’ll leave with:
– A clear explanation of what you do
– What makes you different
– Your audience, purpose, archetype, tone of voice
– A simple Big Idea to guide future decisions
Ideal for SME leaders and anyone responsible for growth, pitching, or brand perception.