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Fuel your business growth: by choosing the right social media platforms for your audience

A common mistake that many business owners make when growing their sales is using the wrong social media platform for their audience – don’t let that be you! Explore the platforms you should consider using to reach your target customers, and more importantly, the right one for your business and its growth.

What you’ll learn

  • Discover where your target audience is, and, and in turn, which social media platforms to prioritise in your business growth plans
  • How to build a content strategy that aligns with your business’ goals
  • Learn which metrics really matter – explore what success and growth looks like on social media

Description

Did you know that 62.4% of people use Instagram to find new products and services?

Don’t know where to start with growing your presence on Social Media, what platform to prioritise, should you be posting across all of the platforms or just a few? We’re here to give you hints, tips and advice on how you can use Social Media to your advantage when you are look to find more customers for your business.

We’ll dive into the platforms, their audiences and features to help you determine where your time is best spent – we’re all busy after all.

Once we understand our audience and which platforms to be using we’ll be looking at what content to post and the metrics that really matter.

Is your content performing well? By the end of this workshop, you’ll have the tools needed to find out.

Speakers

Chlöe Davison

Search Social Manager, Peaky Digital

Bringing over 6 years of digital expertise to the table, Chlöe is passionate about helping brands reach their full potential on social media, exposing the secrets behind email marketing and all things data-related.

Peaky Digital is made up by a team of 10 specialists across 4 core areas, Social Media (Paid and Organic), PPC, SEO and Email Marketing. Working with B2B and D2C businesses across the UK, as well as international brands.

Fuel Your Business Growth Series

Throughout March and April 2025, join the UK Export Academy for a series of brand-new webinars, exploring everything from how to find funding to grow your business; top tips to driving more sales; through to how to use social media and smart technology to find new customers. To join, register for your free UK Export Academy account, here.

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