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Fuel your business growth: by converting followers into customers
Growing a social media following is one thing – turning those followers into paying customers is another. Join us for top tips on how to actively convert followers into actual business leads.
What you’ll learn
- Understand how to structure your social media content to guide followers through the customer journey
- Learn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof
- Discover how to leverage analytics and insights to refine your strategy and improve your conversion rates
Description
Are you looking for advice on how to turn your social media followers into actual customers for your business? Or, are you looking for tips on how to grow your business’ reach through social media? Then this session is perfect for you!
In this webinar, we’ll focus on practical strategies on how to move your audience from passive engagement to active conversion.
You’ll learn how to create content that drives action, optimise your social channels for lead generation, and use social proof to build trust and credibility. You’ll leave this session with clear, actionable steps you can implement on your own Social Media channels to turn your followers into loyal customers.
Speakers
Edwina Mullins
Co-owner and Director, SocialB
Edwina has 20 years’ experience delivering digital marketing strategies in technology, manufacturing, engineering, and hospitality sectors. Edwina oversees strategy and execution for SocialB’s client portfolio, as well as delivering consultancy, strategy, and training. Edwina also mentors the team, sharing her wealth of hands on and strategic experience.
Fuel Your Business Growth Series
Throughout March and April 2025, join the UK Export Academy for a series of brand-new webinars, exploring everything from how to find funding to grow your business; top tips to driving more sales; through to how to use social media and smart technology to find new customers. To join, register for your free UK Export Academy account, here.