Enjoy Tees Valley has this week (week commencing July 8) begun showcasing the fantastic activities and attractions the region has to offer by attending the Great Yorkshire Show.
Based in Harrogate, the agricultural show is the most high profile and prestigious in Yorkshire and one of the biggest in the UK, welcoming more than 130,000 people during its three-day run. Enjoy Tees Valley aims to significantly grow the tourist economy by attracting more visitors which in turn will generate millions of pounds for the local economy.
To target would-be sightseers, the Enjoy team have taken the popular flower wall, recently rolled out for BBC Radio 1’s Big Weekend and Take That’s Middlesbrough concert, as well as their Tees Valley Mini-Guides which show everything the region has to offer.
It is the latest in a long line of exhibitions attended by Enjoy, which has also marketed the region globally, as an international walking and cycling destination, at shows in Belgium and Utrecht in the Netherlands.
Tees Valley Mayor Ben Houchen said: “Our region has a wealth of things to see and do, and we need to be shouting about the fantastic attractions that makes the Tees Valley a great place to live and visit.
“By helping to drive up visitor numbers, we’re also helping our essential small and medium-sized businesses thrive. More money coming into the area means more jobs for our people.
“Thanks to our ten-year rescue plan for our airport, we’ll soon be in a position to welcome more global visitors than ever. But we can’t lose sight of those people who live just a stone’s throw away yet still might not know about us. This is one of the biggest shows of its kind, attracting thousands of families who will all be able to see the best the Tees Valley has to offer.”
Enjoy has supported some of the biggest events in the region, including the Big Weekend at Stewart Park in Middlesbrough, and led a successful bid to host a team and games during the Rugby League World Cup 2021.
Since it was launched in March 2018, EnjoyTeesValley.com has been used by more than 80,000 people to see what the Tees Valley has to offer and to plan their visit to the region.