There is an opportunity to create a multi-year deal linking the powerful City Games brand, elite performance stars and mass participation sport to the Tees Valley 2025 City of Culture bid.
The Great Run Company, headed by Brendan Foster, is the world leader in mass participation and televised sporting events, including the Great City Games Series and renowned Great North Run half-marathon. The Great City Games series showcases athletics in an innovative way, providing an “up close and personal” experience for spectators. This unique approach gives the sport the opportunity to attract new audiences, allowing them the thrill of competition outside of a traditional stadium setting.
We are challenging perceptions about the prospects for the area and, capitalising on the success of recent hosting of British Cycling National Road Race Championships and Tour De Yorkshire departure stages, City Games and X-Country could cement a reputation for ambition and scale. Dynamic, positive live broadcasts revealing the dramatic urban and rural spaces within the Tees Valley alongside warm and friendly host audiences, could accelerate work to build tourism and attract investment and talent.
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