Surging Visitor Numbers Bring More Jobs and £1.3bn Boost to Region’s Economy

Tees Valley’s tourism economy is on the rise with more than 12,000 people now in jobs supported by the sector, new figures show,

The region welcomed 19.4million visitors in 2023 – up 7% on the previous year – providing a £1.3billion impact to the local economy driven by major events and successful promotion of Tees Valley’s unique range of attractions.

A total of 12,600 people were employed in the tourism and hospitality sector during the year, up 1,300 on 2022.

‘Food and drink’ was the category which saw the most growth – with £426million of economic impact, up more than £20million on the previous 12 months.

The numbers have been crunched using the STEAM model which estimates how much a visitor spends and brings to a local economy.

Tees Valley secured Local Visitor Economy Partnership status earlier this year which provides key benefits to supercharge tourism ambitions.

Tees Valley Mayor Ben Houchen said: “We know Teesside, Darlington and Hartlepool puts on great events and is chock full of hidden gems the world should know more about.

“These figures show the word is getting out there, and our efforts to back global names and events coming to our region, and to showcase the best we have to offer, are paying off.

“We’ve got more work to do – and it’s my job to ensure we get as many good, well-paid jobs as possible for our people. The numbers show we’re heading in the right direction, and our investments will ensure we do even more to get more people heading out, coming here and enjoying our beautiful region.”

When it came to the areas seeing the fastest growth, spots in the heart of our towns came on top.

Overnight visitor numbers were also on the up and had recovered beyond pre-pandemic levels – but there is potential for more growth.

The Combined Authority has a £20.5million Growth Programme for its Creative and Visitor Economies.

Alison Gwynn, Tees Valley Business Board Lead for the Creative Economy, said: “This rise is a testament to our region’s unique charm and the incredible potential of our food and drink businesses.

“Our firms are the heart of this growth, showcasing the passion and creativity that make the Tees Valley a destination of choice. As more people discover the flavours, experiences, and warm hospitality we have to offer, our businesses all play a vital role in driving the region forward as a premier place to visit, enjoy, and return to time and time again.”