Supporting the region’s cultural, creative and visitor sectors.
Tees Valley’s Strategic Economic Plan has identified “Digital and Creative” and “Culture and Leisure” as two of seven key sectors which are vital in boosting the regional economy and growing the range and number of jobs here. To support these sectors, the Tees Valley Combined Authority has established a £20.5million Growth Programme for the Creative and Visitor Economies.
This investment will be used to drive forward the region’s cultural, creative and hospitality sectors and its destination marketing and management operations. We are also working as part of the The North East Screen Industries Partnership, focused on enhancing the offer of our television and film industries following a £25million commitment to the north-east by the BBC. This will nurture talent, help the sector grow and create a thriving environment for broadcasters and independent productions looking to work here.
The establishment of a new, independent, sector-led Task Force to advise on the development and delivery of a £1million Recovery Programme for the Visitor Economy post-coronavirus. Tees Valley LEP Board Member Annabel Turpin (Chief Executive of ARC, Stockton) was invited by the Mayor to Chair the group.
The Task Force brings together local leaders who collectively represent the breadth and diversity of the Tees Valley’s visitor, hospitality and culture sectors and will ensure that the 12-month programme is rooted in the experiences of sector businesses and responsive to the changing climate.
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A number of projects and partnerships to develop a Cultural & Creative Industries Cluster in the region, including the North East Screen Industries Development Programme, RSA Region of Learning, Tees Valley Creative Education Partnership, Clore Leadership Programme, and Network Development & Skills Challenge Fund and Cultural Industries Cluster Development Open Call.
Information on the sector, its scale, characteristics and opportunities for growth.
Building a diverse, distinctive, and nationally recognised year-round ecology of festivals and events to encourage visitors, animate and boost town centres, drive engagement and pride amongst communities and support growth of the visitor economy. Programmes include Festivals Scale Up Programme, Rugby League World Cup 2021, Stockton and Darlington Railway Heritage Programme, Tall Ships and Tour of Britain.
Investing in communities, targeted investment in products and attractions to strengthen Tees Valley’s offer for visitors and communities to encourage tourism and support the Destination Management Plan.
Transforming perceptions of the region, attracting visitors, and celebrating regional activity and businesses through a dynamic approach to place marketing. A core element is the continued growth of the destination management organisation and the delivery of our Destination Management Plan.
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